Opening Remarks In modern rapidly changing corporate environment, staying ahead of the rivals is essential. Competitive analysis has traditionally been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how companies gather, analyze, and

Introduction Social media marketing has evolved dramatically in recent years, driven by shifts in innovation, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape has been the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the attention of businesses a